Many People ask me all the time:“What are all these portrait-shoots you do for? “, “Who are these people?”, “How do you do it?”
Over the next post I will try to give you an insight in, how I work, with whom I work, and how the photography is being implemented in websites, books, media, ect.
Gorus Publicity Compagny is one of my favorite clients, and perfect to explain you a big part of my work.
I met Oliver Gorus (CEO), now quiet a few years ago on a wedding of a mutual friend, and it turned out we already worked together in the past. He loved the job that I did , and we started to talk about our philosophies on photography, life and many, many, many, more things. So it did not take long and we started to work together.
In a nutshell; Gorus Publicity can provided their clients with a full-on total package in Media-care. From writers coaching, book productions , re-branding people, to providing social media content.
All their clients start with a positioning workshop, from where, after an intense day of workshopping, a very personal profile emerges. Who are you, what are you, what suits you, what doesn’t , what direction is yours, what isn’t , ect. ect. ect.
I myself went also through all this very intense process, and it gave me a lot of clarity and direction in my future steps to take.
From this profile that emerges from the workshop, Gorus Publicity will build an individual strategy. Here I come in, and together with GP we start to think about what direction of photography suits the client in his all his/her’s future communication.
As we are dealing with individuals there is no thing as a standard approach or template photography (as I call it). Like GP, I go and search for the individuality in the people that I photograph. So there is no standard way of doing things, as everybody is different. When we have established the direction we are heading in, I know enough and put it in my subconsciousness, so I can concentrate on the one I have to portrait.
In the ideal case my clients and me spend 2 days together. The work is so intuitive that I need these 2 days to keep reflecting what we are doing and correct the direction if necessary. Also it is in my opinion almost impossible to ask to much of the clients. Being photographed is an intense experience, that drains a lot of energy. After some time everybody fades a bit and the “looks” lack power. So managing time is super important in my shoots.
I will always try to do my best to provide my clients with great, personalized portraits that will show their person their individuality,
strength, vulnerability and power.
And It is sooooooo important that we all have a lot of fun doing it. Having fun and working with people that understand and respect each others way of working is the most fantastic way to get great results where everybody is Happy. 🙂
In the next post I will give you some examples of the stuff we produced the last few years.