Photography for online communication is something a lot of people underestimate.
Oh….. I need some new pictures…. so let’s go….. find some photographer and get it over with. Sorry to say…… but that is the most stupid thing you can do.
The pictures that you are presenting yourself with have to be an honest reflection of you, and targeted to your personal branding. It’s the first thing people will see and you will be judge upon.
So the first step should always be to understand who/what you are, where you want to be, and how to get there.
Before we even start thinking of shooting pictures, my customers will be put through a decent amount of self-study to see where the core of them as a person and their business is. From there we make a personal profile, from where we start to see what kind of pictures and for what kind of communication we need. Photography-Style, Site-communication,Atmosphere, Location, Hair, Make-Up, Clothing, all has to be thought of and has to fit the person and the branding.
As most people that I portrait are no photo-models, but “normal” people and therefor not used to being photographed, it’s a fantastic challenge to get to know each other, and together create pictures that are a true reflection of themself and they’re branding goal. The results have to be new, exiting, entertaining and individual. That’s what set’s you apart from the rest and is the way to honest and open communication and succes.
Oh yeah……………. I almost forgot ……….. IT HAS TO BE A LOT OF FUN!!!!!
Here some of the results from the shoot with Iringo who is starting a new carrier as a coach.